Discover how TS Media Group took Challenger Aerospace’s online presence to new heights through website development and video production.
About Challenger Aerospace
Company Description:
Challenger Aerospace & Defense, Inc. is dedicated to the mission of providing long-endurance, mission-capable systems with the integrated sensors and data link systems needed to deliver today’s persistent situational awareness and rapid deployment capabilities.
Challenger Manufactures:
- Reconnaissance Systems
- Mapping Systems
- Ground Control Systems
- Unmanned Autonomous Vehicles (UAV)
Target Audience:
- Private Operators
- Commercial Operators
- Government Agencies
- Defense Departments
- Investors
Project Goals & Objectives
Increase traffic, leads, sales, and investors:
- Help clients and investors understand how Challenger Aerospace can benefit them.
- Provide credibility by showcasing Challenger’s projects and innovations.
- Create a contact form that is available 24/7.
- Ensure the website is SEO-optimized to rank high on search engines like Google, boosting visibility.
- Create a landing page optimized to convert the target audience from paid ads, generating qualified leads for Challenger Aerospace.
Strategies & Deliverables
Video Production:
- Produced a 2.5-minute introductory video highlighting the value proposition of Challenger Aerospace for its clients.
- Utilized captivating motion graphics, videos, images, text, and music to engage viewers and enhance retention.
- Video placements encompass social media, paid advertisements, website homepage, and email marketing channels.
Website Development:
- Planned, designed, and developed a new 15-page website for Challenger Aerospace.
- The user interface is responsive across all devices, including desktops, tablets, and mobile phones.
- Produced and structured the hierarchy of text, videos, images, and graphics for optimal organization and user engagement.
- Enhanced SEO to improve readability and elevate rankings on search engines such as Google.
- The website functions as a marketing funnel, effectively converting traffic into leads, sales, or investors.
Execution
Time Frame:
- The website was expedited and completed within a tight 2-week timeframe, as Challenger was gearing up for its public debut on the stock market and planned to make a significant announcement.
- The intro video was swiftly produced within just 5 days, also fast-tracked to align with Challenger’s imminent public debut and the associated announcement.
Tools used:
- At TS Media Group, we leverage WordPress for our website projects. Interestingly, did you know that WordPress powers 63% of all websites worldwide?
- We utilize the Adobe Suite for video and other media production needs. This comprehensive toolkit includes Premiere Pro, After Effects, Photoshop, Lightroom, and various other powerful applications.
Challenges & Solutions
Time Challenge:
Challenger faced the imminent challenge of going public on the stock market and had a critical announcement scheduled in just two weeks.
Time Solution:
We worked diligently, day and night, to ensure the timely completion of both the video and website. The project proved immensely rewarding, with every moment invested proving worthwhile.
Website Development Challenge:
Challenger’s consolidation of multiple companies into a single entity underscored the importance of effectively organizing various sectors within one cohesive website, while prioritizing clarity.
Website Development Solution:
In response to the scale of Challenger’s combined entities, we implemented a unique solution to effectively organize the extensive content across desktop, tablet, and mobile devices: incorporating two menus. This approach features a horizontal menu at the top and a pop-out menu from the side. We believe this choice enhances user experience while ensuring clear organization of information.
Results
On Time:
The project was successfully delivered on schedule, aligning perfectly with the significant announcement.
Continued Partnership:
TS Media Group has expanded its collaboration with Challenger Aerospace on additional projects.
Testimonial from the CEO of Challenger Aerospace:
“Like the lead investor said, amazing, good job.”
CEO, Challenger Aerospace
