Discover how TS Media Group took Challenger Aerospace’s online presence to new heights through website development and video production.

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About Challenger Aerospace

Company Description:

Challenger Aerospace & Defense, Inc. is dedicated to the mission of providing long-endurance, mission-capable systems with the integrated sensors and data link systems needed to deliver today’s persistent situational awareness and rapid deployment capabilities.

Challenger Manufactures:

• Reconnaissance Systems
• Mapping Systems
• Ground Control Systems
• Unmanned Autonomous Vehicles (UAV)

Target Audience:

• Private Operators
• Commercial Operators
• Government Agencies
• Defense Departments
• Investors

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Project Goals & Objectives

Increase traffic, leads, sales, and investors:

• Help clients and investors understand how Challenger Aerospace can benefit them.
• Provide credibility by showcasing Challenger’s projects and innovations.
• Create a contact form that is available 24/7.
• Ensure the website is SEO-optimized to rank high on search engines like Google, boosting visibility.
• Create a landing page optimized to convert the target audience from paid ads, generating qualified leads for Challenger Aerospace.

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Strategies & Deliverables

Video Production:

• Produced a 2.5-minute introductory video highlighting the value proposition of Challenger Aerospace for its clients.
• Utilized captivating motion graphics, videos, images, text, and music to engage viewers and enhance retention.
• Video placements encompass social media, paid advertisements, website homepage, and email marketing channels.

Website Development:

• Planned, designed, and developed a new 15-page website for Challenger Aerospace.
• The user interface is responsive across all devices, including desktops, tablets, and mobile phones.
• Produced and structured the hierarchy of text, videos, images, and graphics for optimal organization and user engagement.
• Enhanced SEO to improve readability and elevate rankings on search engines such as Google.
• The website functions as a marketing funnel, effectively converting traffic into leads, sales, or investors.

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Execution

Time Frame:

• The website was expedited and completed within a tight 2-week timeframe, as Challenger was gearing up for its public debut on the stock market and planned to make a significant announcement.
• The intro video was swiftly produced within just 5 days, also fast-tracked to align with Challenger’s imminent public debut and the associated announcement.

Tools used:

• At TS Media Group, we leverage WordPress for our website projects. Interestingly, did you know that WordPress powers 63% of all websites worldwide?
• We utilize the Adobe Suite for video and other media production needs. This comprehensive toolkit includes Premiere Pro, After Effects, Photoshop, Lightroom, and various other powerful applications.

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Challenges & Solutions

Time Challenge:

Challenger faced the imminent challenge of going public on the stock market and had a critical announcement scheduled in just two weeks.

Time Solution:

We worked diligently, day and night, to ensure the timely completion of both the video and website. The project proved immensely rewarding, with every moment invested proving worthwhile.

Website Development Challenge:

Challenger’s consolidation of multiple companies into a single entity underscored the importance of effectively organizing various sectors within one cohesive website, while prioritizing clarity.

Website Development Solution:

In response to the scale of Challenger’s combined entities, we implemented a unique solution to effectively organize the extensive content across desktop, tablet, and mobile devices: incorporating two menus. This approach features a horizontal menu at the top and a pop-out menu from the side. We believe this choice enhances user experience while ensuring clear organization of information.

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Results

On Time:

The project was successfully delivered on schedule, aligning perfectly with the significant announcement.

Continued Partnership:

TS Media Group has expanded its collaboration with Challenger Aerospace on additional projects.

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Testimonial from the CEO of Challenger Aerospace: