Authored by Triston Smith, Founder of TS Media Group

Explore how TS Media Group, a dynamic digital marketing agency headquartered in St. Louis, Missouri, revolutionized Continental Cement’s approach to educating employees and contractors with cutting-edge video production.

Client Background

About Continental Cement:

“At Continental, cement is our business. We started making cement in Hannibal, MO, in 1903 and are the proud producers of high quality cement that has been used in many iconic construction projects, like the Empire State Building and the Panama Canal.  More recently, our cement has been used in the Minnesota Vikings’ new football stadium and the St. Louis Cardinals’ newest baseball stadium.  CCC is a wholly-owned subsidiary of Summit Materials, Inc.” – Continental Cement

Target Audience (For this project):

• Continental Cement Employees
• Contractors working at Continental Cement

Location:

Continental Cement has two manufacturing facilities in Davenport, Iowa and Hannibal, Missouri and nine distribution terminals along the Mississippi River between Minneapolis, Minnesota and New Orleans, Louisiana.

Project Goals & Objectives

Educate employees and contractors on safety protocols specific to the manufacturing facilities and distribution terminals:

• Enhance engagement, comprehension, and retention of safety procedures through visual and audio mediums.
• Ensure consistency and clarity in safety messaging across all manufacturing facilities and distribution terminals.
• Increase accessibility to safety information by providing video resources that can be accessed remotely or on-site.
• Reinforce key safety messages through memorable visual demonstrations and examples in the videos.
• Empower employees and contractors to proactively identify and address safety hazards by incorporating interactive elements in the videos.
• Align safety video content with industry best practices and regulatory requirements to ensure relevance and compliance.
• Leverage the effectiveness of storytelling techniques in the videos to create a compelling narrative around safety culture and practices.

Video Production Deliverables:

• 15 Minute Safety Video for Hannibal, MO, facility (English & Spanish Version)
• 15 Minute Safety Video for Davenport, IA, facility (English & Spanish Version)

Execution

Video Pre-Production:

• Team meeting with Safety Specialist over Zoom.
• Team meeting with Safety Specialist at Continental Cement in Hannibal, MO.
• Industry research, project planning, and video shoot preparation.

Video Production:

• One full day (7 hours) shooting with one videographer in at Hannibal, MO, facility.
• One full day (7 hours) shooting with one videographer in at Davenport, IA, facility.

Video Post-Production:

• Handled remotely by TS Media Group team.
• Process: first drafts submitted, revisions completed, final cuts delivered.

Industry-Leading Equipment Used

• Camera: Sony A7iii
• Lens: Tamron 17-28mm and Tamron 28-75mm
• Drone: Mavic Air 2
• Microphone: Rode Videomic Pro
• Stabilizer: Zhiyun Crane V2
• Computer: Apple Mac Studio
• Editing Software: Adobe Suite

Challenge & Solution

Challenge:

Retain employees and contractors attention and keep them engaged through the entirety of the 15 minute video packed with crucial information.

Solution:

We combined the following to optimize video engagement:

• Video footage captured at the facility
• Text on screen (English & Spanish)
• Motion graphics
• Relevant stock video
• Relatable Voice-Over (English & Spanish)
• Sound effects
• Background music 

Client Feedback

This feedback was communicated during the video production process.